Branding and Packaging Design
with a focus on Color Theory and Consumerism
Velour Bloom is an elegant and luxurious perfume brand that captures the essence of soft sophistication and blooming floral beauty. The name itself reflects a balance between richness (velour) and nature’s grace (bloom), embodying a scent that evokes indulgence while remaining grounded in natural elegance. The packaging for Velour Bloom is designed to reflect its high-end appeal with darker colors, subtle textures, and floral-inspired detailing.